In your marketing (and in life) you must serve before you sell.
Build a relationship that is based on your prosepct knowing you, trusting you and liking you first.
The concept of Serve Before you Sell is pure, simple and just makes sense. Why would someone buy from you if they don’t know you. Most of the time that game is won on being the cheapest. To grow SMART, you need to build a relationship that is based on your prospect knowing you, trusting you and liking you before they will buy from you.
Here’s how you do it:
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