That is a great question and we are so happy you asked. Whether you have bought into the whole modern digital marketing mindset or not, you probably can look into your own life and see that people don't buy products and services the way they used to. Direct mail, billboards, radio and tv ads were king because the most distruptive, in your face brand, used to be the winner. Today, consumers don't want to be sold to. They do some research, identify their problem, look for a solution and then make their choice. And, if you are not visible at any step of this process, you are likely going to be overlooked.